A Guide to Interviewing for Your Next UX Role

Learn how Academy, inspired by Airbnb, Google, Netflix, and many more, evaluates top talent & so you can prepare confidently for your next UX role. Expert tips included.

A Guide to Interviewing for Your Next UX Role
You’re probably not used to interviewing with a staffing or recruiting firm. We get it, we are a bit different. Just know that we are doing it with your best interest in mind. That means you are gonna get a fair, honest, and thoughtful review of your candidacy with clear and direct feedback. We want to help you look like a star to our clients because the better talent we can share, the better company we can build. So if you’re considering working with Academy, we won’t make it harder by forcing you to read our minds or guess what we value. Instead, we’ll tell you exactly what we look for – and why it matters to us.

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How We Evaluate Talent

Our interview process is meticulously crafted to ensure that each candidate presented to our clients not only meets but also exceeds the highest standards. We employ a comprehensive selection method, focusing on candidates who offer a rich blend of experience across mid to executive levels and who showcase an outstanding portfolio, replete with in-depth case studies. These individuals have proven track records in relevant organizations, consistently exhibiting both impeccable professional conduct and exemplary collaborative skills.

Minimum Qualifications:

  • A robust portfolio featuring comprehensive case studies that highlight your skills and accomplishments.
  • Demonstrable experience in UX, showcasing your ability to deliver impactful user experiences.
  • A detailed resume or LinkedIn profile that chronicles your professional journey and achievements.
  • All necessary work authorizations or visas pertinent to the role, or residing in the location where the position is based.

Our Criteria


How you ship solutions, articulate successes, failures, and bring products to life.


How you work with others in ways that help them go further together.


How you understand and plan for products that solve customer problems and drive market impact.

Interview Process

  1. Portfolio Review (Execution): Our sourcing & talent teams will review all candidates.
  2. Phone Screen (Behaviors): Our talent management team will meet with you to discuss your availability, experience, passions, and desired outcomes.
  3. Portfolio Interview (Strategy): Our talent leadership team will meet with you to walk through one of your case studies and evaluate your work, strategy, and execution.
  4. Client Interview: We present our assessment of the talent's candidacy to our clients. Should they decide to move forward, we will schedule interviews between the candidate and the hiring team to review their work, strategy, and execution.

Portfolio Review (Execution)

How you ship solutions, articulate successes, failures, and bring products to life.

At the core of every great portfolio is the storytelling structure. It is critically important that your case studies demonstrate the following so that we can get a clear picture of who you are and how you work.


  • Who you are
  • What you do
  • Where you are located

Case Studies:

  • What the project was
  • The problem(s) it solved
  • Your role and process — (i.e. journey maps, collaborative exercises, research, frameworks, etc)
  • Solutions — (i.e. product screenshots, prototypes, IA, user flows, design systems, etc)
  • What was the impact of the work?

Show us the skills

A portfolio with relevant case studies is the best way for a candidate to get an interview with us. If you don’t have one yet, we are happy to reassess when you do. However, without a portfolio, we will sadly need to pass for now. But don’t fret, this should be the moment that you step back and set aside time to do this because it’s not just important to us, it’s important to employers as well and this will help you get more job opportunities.

We will be looking at your core abilities from your portfolio to determine how well you present your work and tell your story. We will also review your relevant work experience, referrals and contributions to your disciplines community to make a determination if you will be moving to the next steps.

Show us the impact

We aren’t just interested in amazing looking work, we also want to know what kind of impact your work had. Did it move the needle for the business? Did you improve the lives of your users in some way? We want to see how your product, feature, or service was game-changing.

Some questions we are asking ourselves when we look at your work and experience:

  • Does the portfolio demonstrate good usability practices?
  • Do the case studies explain the process, not just show off "pretty" assets?
  • Do we see a clear outcome? Is there a story?
  • Do they have agency or in-house brand case studies/experience?
  • How closely does their aesthetic style match company style (if being considered for a specific client)?
  • Do they clearly demonstrate experience that matches the job / role description (B2B, E-Commerce, Mobile, Web, etc)?

Phone Screen (Behaviors)

How you work with others in ways that help their teams and people go further together.

The Phone Screen should last about 30 minutes.

Some basic level questions we might want to have answered:

  • What brings you to the job market?
  • What are you looking for in your next role? What kind of work excites you?
  • Do you have relevant experience?
  • Any relevant projects of note?
  • What tools do you have experience working with (Figma, Miro, etc)?
  • What is your typical weekly availability?
  • Are you available for the full contract term?
  • What is your typical hourly rate or range?

Evaluation criteria

Core Competencies (Behaviors) - The core competencies are what you will use to evaluate your candidacy. The following are questions we will be asking ourselves about you once we are done speaking:


  • Were they clear and professional in their communication with Academy?
  • Were they courteous and kind?
  • Were they on time and prepared for their interview?
  • Did they present themselves professionally and come on camera?


  • Do they have experience leading a team or presenting to clients?
  • Did they exhibit mastery of their subject?
  • Did they project confidence but express humility?
  • Do they work beyond their discipline, within and across teams, peers, and partners to ensure your team delivers high-quality, impactful results?


  • Do they demonstrate an open-minded work style?
  • Do they consistently seek out opportunities to improve the team or group?
  • Do they exhibit a “Growth Mindset”, actively looking for opportunities to learn and develop?


  • Do they use storytelling to communicate their work in an engaging way?
  • Are they good at communicating clearly with others or articulating themselves?


  • Any anecdotes that speak to working in fast-paced environments where projects change suddenly?
  • Are they adaptive to other people’s working styles and are communicative?

Cultural Contributions

We try to choose candidates who could make a positive contribution to the future of an organization. We don’t optimize for “cultural fit” within Academy’s or our clients existing culture, because over time that will lead to uniformity and irrelevancy. Instead, we try to envision a future where this person’s unique point of view has shifted how we work and what we value. This is a what being a Cultural Contributor is all about. Here are some examples of things you might want to share that can help you stand out:

  • Has the candidate challenged an organization's thinking or and processes or industry status quo in a constructive way?
  • Has the candidate organized an event, meetup or club for their organization?
  • Has the candidate created a tool that the entire team could use?
  • These are just a few examples but we are looking for people who go the extra mile to bring a diverse and valuable point of view that will help their team go further.

Growth Mindset

We love to work with people who are always trying to improve themselves. This can be in your professional or personal lives. It’s a quality we really admire and it also lays the foundation for great relationships. The reason being that people who love to learn will want to walk in someone else's shoes. This builds empathy, knowledge and strong collaboration, which is why a Growth Mindset is so valuable to any organization. Here are some examples of things you might want to share that can help you stand out:

  • Has the candidate demonstrated their willingness to learn or try new things?
  • Has the candidate sought out new tools and resources?
  • Has the candidate adapted to new or less familiar working environments?
  • Does the candidate present themselves as a lifelong learner or are they stuck in their ways?

Portfolio Interview (Strategy)

How you understand and plan for products that solve user problems and drive market impact.

During the portfolio interview, you will do a deep-dive into one of your projects with a member of our Talent Leadership Team. Our team will have questions focusing on your approach to products, strategy and vision, working with constraints, considering trade-offs, and how to execute with teams. We’ll be curious about what you value in your collaboration and how you help teams advance toward their goals.

The Portfolio Interview should last about 60 minutes.

Walk us through a project, tell us a story

Each project should tell us a story. While we certainly don’t expect a novel, your case study should be a 15-20 minute presentation. Be sure it’s structured using the following format:

  • What the project was
  • The problem(s) it solved
  • Your role and process — (i.e. journey maps, collaborative exercises, research, frameworks, etc)
  • Solutions — (i.e. product screenshots, prototypes, IA, user flows, design systems, etc)
  • What was the impact of the work?

Don’t just show the work, show how the work gets done

While we appreciate all the work you share with us, we’ll want to see samples that show your experience in these particular areas. For example, we might really admire a few screenshots of your work, but we’ll also want to see how they influence product strategy, define the problem, understand the system, collaborate with others, and more.

  • User flow diagrams, A/B Tests, Journey Maps, Design Thinking Exercises, IA Documents, Content Maps, Process Documentation, etc.

Evaluation criteria

Core Competencies (Strategy) - The strategic competencies are what we will use to evaluate a candidate. The following are questions that we will be be asking ourselves after a portfolio interview.

  • Did the candidate articulate themselves clearly?
  • Did they do a good job selling their story?
  • Were they professional in their presentation in regards to manner, diction, vocabulary, and presence?
  • Did they exude confidence and demonstrate a clear expertise in their discipline?
  • Was the work presented representative of the project(s) we might consider them for (i.e. E-commerce, B2B SaSS, B2C, Mobile Apps, Websites, etc)?
  • Did they qualify their role on the project? The problem, insight, process, solution, and impact of their work?
  • Did they credit their peers? Or discuss that it was a team effort?

Client Interview

Once you have completed all your interviews with Academy we will be presenting you to our clients. If they agree to an interview you can expect to hear from us shortly. Regardless of our team will be in touch to give you feedback.

Each client has their own interviews process and we try to make it super clear from the very start what our candidates should expect. We will discuss this in the early part of our relationship and communicate as clearly and as transparently as possible.

We pride ourselves on our industry knowledge so if at any point you need some help we are here to act as your consult. We often provide a range of advice from how to stand out or how to negotiate a higher salary. We are your biggest advocate so please don’t hesitate to ask for our help.

Additional Resources

If you are struggling to understand this or need extra help or resources we wanted to provide a curated list of articles and services we have found helpful.


If this content is not enough, we highly recommend finding a mentor or career coaching. The ADPList is a great free resource for this.

ADPList: Learn from the world’s best mentors for free



Portfolios and Agencies that inspire us:

Don’t feel intimidated by these. Your portfolio doesn’t need to have all these fancy animations. It just needs to be aesthetically pleasing and clearly define your process and who you are.

When reviewing/studying each of these sites try to pay close attention to the following:

  • Information Architecture
  • Hierarchy
  • Font choices and pairings
  • Color choices and pairings
  • Use of negative space
  • Style (minimal, maximal, hard corners, soft corners, round, shadows, flatness)
  • Photography
  • Illustration
  • Animation vs Interaction

Useful resources:

What’s Trending in Type · Typewolf
Typewolf helps designers choose the perfect font combination for their next design project—features web fonts in the wild, font recommendations and learning resources.
Khroma - The AI color tool for designers
Khroma is the fastest way to discover, search, and save color combos and palettes you’ll love.

Become a student of the design by really analyzing other people's work. Then try to imitate them with small daily projects until you have perfected their style. Then you will have a whole tool belt full of tricks you can use to mix and match and find your own voice.


We Help Our Partners Solve for Today While Building Towards Tomorrow
Leading digital agency focused on UI/UX design. We develop complex websites, iOS/Android mobile applications and elaborate online business services.
AKQA is an ideas and innovation company. We exist to create the future for our clients
BASIC/DEPT® | Digital Branding & Product Design Agency
We design digital products, services, and eCommerce experiences for brands like Google, Airbnb, Patagonia, Apple, Beats by Dre and other category leaders.
R/GA - We Design Businesses & Brands for a More Human Future
R/GA is a global digital product and marketing company that harnesses design, technology, data, and creative strategy to generate new value for brands and their consumers.
Home | Huge Inc.
We help companies grow by increasing the creative capital in their brands and businesses, with an obsession for real-world results.
Ueno. A full-service creative agency.
Ueno is a full service creative agency, busy designing and building beautiful products, brands, and experiences.
MetaLab | We make interfaces
MetaLab helps some of the world’s top companies—like Slack and Google—design, build, and ship amazing products and services.
The world famous digital experience agency designing digital ecosystems, platforms and products since 1999. New York.
Work & Co | Digital Product Agency
We design and ship digital products that transform companies. Our websites, apps, and digital experiences are used by millions of people every day.


Linda Hsu / design
Hey, you. I’m Amy Lima.
👋 I’m a Product Designer and visual thinker passionate about humanizing tech experiences and creating thoughtful products for community and well being.
Eric Bashir - Product Designer Portfolio
I grow brands and products by designing experiences that meet users’ needs, are consistent with the brand, and are strategically crafted to meet business objectives.
Lucas Bauer - UX Designer
I’m an Atlanta based UX Designer who has worked with brands like Chick-fil-A, the NCAA, AKQA, and founded my own start-up.
Add a description for facebook
Jennifer Y. Wong’s Product Design Portfolio
A Master of Design grad from UC Berkeley and an entrepreneurial product design generalist (ex Dropbox), I have a passion for building innovative things — startups, education programs, products, and features — from 0 to 100.
Query Formulation (QF)
From search box to success in no time flat. Product design for Bing.com query formulation and auto-suggest.
Oishee’s design portfolio
Ben Mingo — Designer and Partner at Mouthwash
Catalogued works of graphic and digital design by Ben Mingo, 2022.
Zhenya Rynzhuk
Portfolio of Zhenya Rynzhuk, award-winning art director. Areas of expertise include Product & Visual design, Mobile & Web projects, Branding, Typography, and Animations.
Louis Ansa — Portfolio
Art director & graphic designer currently based in France. Hit me up for future projects.
Andre Ribeiro
Brazilian born Designer and Art Director living in Brooklyn, New York.
Apple Music: A UX/UI Holistic Case Study
In-depth design proposal for a slightly better app (especially on desktop).
Uber - User Experience Design Portfolio of Simon Pan
Simon Pan is a User Experience Designer based in San Francisco. He is passionate about crafting experiences that have a real and lasting impact in people’s lives.
Kimie OuYang – Product Designer
Elizabeth Wang
Elizabeth Wang—Design Portfolio
Gabe Cagara
Gabe Cagara - Product & Innovation Designer
Nhu Luong
An interactive book diary.

Personal Branding:

Zhenya Rynzhuk
Zhenya Rynzhuk | hey@zhenyary.com I zhenyary.com Art Director & Parter at Synchronized Studio I Webby Winner I Judge 2018-2022 & Independent of the year ’19 on AWWWARDS Product design | Visual design I Mobile & Web design Interface design & Animation | Connect with them on Dribbble; the global commu…
Andrea Jelić
Andrea Jelić | Digital designer from Zagreb, Croatia 🙋🏻 Young Jury @Awwwards 2020-2022 Available for freelance work Branding, creative direction, web design, mobile design. Contact: andrea1jelic@gmail.com | Connect with them on Dribbble; the global community for designers and creative professional…
Mario Šestak
Mario Šestak | Typography addict. Travel enthusiast. Head of Design @Bornfight | Connect with them on Dribbble; the global community for designers and creative professionals.
HOLOGRAPHIK® | HOLOGRAPHIK® is a creative studio specialized in design and motion. Our work mainly covers strategy, art direction, web and mobile solutions, 3d and motion design. We help brands and visionaries find dauntless and unique visual identities, create lasting value and inspire future trend…
Isabel Moranta
Isabel Moranta | isabelmoranta.com | hello@isabelmoranta.com Digital Designer | Connect with them on Dribbble; the global community for designers and creative professionals.
Weekly links & websites

(a great site with lots of amazing talent)


Kopelson Design


Hi, it’s Lama. I am a design researcher / service designer / UX designer based in Brooklyn, NY.